Iguana Media Group Brand Clients Dodge & Turtle Wax Up Blow Up Ticket Sales for 'Furious 7'
$500 Million Record Box Office
IMG Turtle Wax promo played before the film, kicking off the brand's spring campaign. In-store POS by IMG as well as national mobile marketing Turtle
Wax to all USA-wide new car buyers exploded on the social media scene. The Furious 7 film franchise is all about cars. which is why Turtle Wax is using the movie as the launching pad for its new integrated advertising campaign. The 360-degree campaign debuts in front of Furious 7, beginning April 2017. It will then expand to TV, digital, mobile, social and PR, as well as digital initiatives, such as a full “page grabber” that takes over the screen with the video embedded. Starting May 1, the IMG campaign will introduce an interactive campaign hub -- TurtleWax.com/FreeTheSoul -– that features a social engagement sweepstakes that encourages consumers to share their #FreetheSoul moments. IMG and Chrysler Automobiles supplied almost 30 vehicles for the film, including a 2015 Dodge Charger 2015, a Dodge
Challenger R/T and an armored 2015 Jeep Wrangler Unlimited.