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IMG & Gerber Announce Smart Flow

Iguana Media Group and Gerber Products Company has announced that they are now featuring the exclusive Smart Flow™ spout across both Organic and Grabbers baby food pouches. The Smart Flow technology was developed following consumer research conducted by Iguana Media Group that found moms wanted a pouch that could help in reducing mess so the food gets into their little ones’ tummies and not everywhere else. 


Iguana Media Group designed The Smart Flow spout’s opening is customized based on what’s inside, so it helps provide the appropriate amount per squeeze. Also, because many of those hungry and excited little ones are feeding themselves, Gerber introduced soft sides and rounded edges that are gentle on their mouths and hands.


Iguana Media Group stands alone on innovative design and packaging.

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